Sexism in beer advertising just ain’t what it used to be.
Remember when beer ads had scantily clad women in barely there bikinis, rubbing icy cold bottles of the devil’s brew up and down their glistening– wait, there never were commercials like this?!
Take a look at the latest offering from Miller Lite and tell me if it’s sexy or not:
Well okay sure, the ladies are hot. And there’s nothing wrong with beautiful girls in full-body blue bathing suits tackling a man in a convenience shop. But I can’t help but wonder what these kind of commercials would be like if the censors weren’t watching. I’m not talking XXX territory either, just a racier ad.
After all, isn’t this an ad campaign aimed at guys? Guys that the MillerCoors Brewing Company want to drink their light beer? Or is that what this boils down to. Perhaps a manlier beer deserves a manlier campaign:
I’d rather stay thirsty my friends, than gather Taste Points…
…even though I prefer to drink Miller Lite over Dos Equis.
But that’s mostly because I’m