I do a hell of a lot of driving for my job, and I’m not complaining. I consider driving sort of a past time of mine.
But every now and again, I catch the Sherwin Williams Paint trucks, and something about their logo always bothered me.
And I’m not alone in this. A lot of other blogs have discussed that it reminds people of old lead paint lawsuits, that it can be offensive to environmentalists, and my favorite besides it looking like blood – that SWP shares its initials with the Socialist Workers Party (Gobama!)
This got me wondering… how could they adjust this image to make it better? Turn that frown upside down and make it a fountain! (Image after the jump.)
What other logos might benefit in sales if there was a slight shift of their image? For example, how about a Mercedes Benz thong?
Or a toothbrush manufacturer that just got down to the point:
And there’s always this option:
Wow, this went downhill fast.