Luckily, I have a DVR. But sometimes, I catch commercials anyway. These two drive me up the wall when I see them. I’ll try to explain why in a minute:
Wanna know the simplest reason? They’re not marketed to me. Not in the slightest.
The Citi Thank You Premier credit card spot called Accessories plays up the angle that women usually buy things like belts, nylons, and shoes… except in this case, these “accessories” are climbing gear. And the “rock” she wants isn’t in a ring – it’s in a canyon. You might think the unconventional lady stuff is what annoys me, but it’s not. It’s the rock climbing! I don’t see the purpose! She gets to the top, and then what? You climb back down? No Thank You, Citi.
As for the iPhone campaign, sometimes they hit. This teen-targeted one is a miss. To begin, I hate Siri. She’s virtual and virtually useless. To continue, when the kid says “I got to get a guitar,” Siri pulls up this screen:
Where in the world are there twelve musical stores that close to you?! Call this one rock bottom.
(SIDENOTE: Here’s a crazy Reese’s Pieces advertisement in the style of crazy Skittles commercials that erases the above two migraine-inducers…)