Trends.

They’re always stupid.  Pet rocks, sequenced gloves, pogs… and now this.  The inescapable heart hand gesture.  It’s everywhere.

But would you believe some lady “claims” to have the trademark on it?

She even licenses it out allegedly (although it just looks like she just made a list of places she’s seen it used and retroactively authorized it).

(SIDENOTE: Did she donate the gesture to Show Your Hearts?  It could be a tax write-off.)

My hope is that it actually is trademarked, and that she’s making bank on its pervasiveness.

I mean, what she claims is not impossible.  She could figured it out during a round of This is the church and this is the steeple gone bad.  I haven’t seen it in use until recent years, and it seems like a simple gesture to devise.

But was she the one who told Taylor Swift about it?  Because Swift claims she invented it, and her fans claim that Lady Gaga, Justin Bieber, et. al. stole it from her.

All that matters is did this woman really trademark what she calls The HeartMark™?  Because I have an idea of my own: