I might have had a million dollar idea In My Brain While Sleeping.  Consider this posting my poor man’s copyright. 

In this dream, I happened to be in the toy section of a department store (surprise), and on one of the end caps I saw new candy display. 

Bright blue bags of what appeared to be M&M’s filled the pegs, but they were called something different:It was a new candy/trading card-type game, like Pokemon or Yu-Gi-Oh!  Basically, it was played like so… 

1. Kids would buy a package (or more) of em-em-oh’s!
2. They’d face off against each other by opening their packs.
3. Upon discovering what character they had, they would battle their friends using the different colored M&M’s found inside as points.
4. As you lost points, you’d eat your candies.
5. Last one with candy left wins!
6. Each candy would have its own attribute:

• Blue candies = amount of magic
• Red candies = amount of life
• Yellow candies = amount of money
• Orange candies = amount of friend points
• Brown candies = amount of land

The good guys would be called fren-em-em’s, while the bad guys would be called en-em-em’s. 

(Not So) Artistic Representation of the "eMnivore"

The entire concept would be a branching out against of the proconceived notions about M&M’s, much like how Bionicle expanded Lego’s brand. 

Food fight!

And they game would be replayable!  You’d send in wrappers to get actual trading cards, and there would even be chasers – those rare wrappers with exclusive characters. 

Once kids have the first series, others would follow.  When new battles were waged, players would grab random handfuls of M&M’s, so future sales would remain stable, and possibly increase. 

The only setback I see is parents of fat kids blaming em-em-oh’s! for their children’s woes. 

My response to that: at least they’re playing with their food before eating. 

DREAM INGREDIENTS: I was probably eating Reese’s Pieces before falling asleep.