You know that cringe.
That recoiling feeling when something is justnotright. It’s minor, maybe ignorable, and perhaps even a subconscious tingling, but you still notice it. When Sara Bareillis first hit the scene with her infectious (will-it-be-one-)hit(-wonder?), “Love Song,” I took note of her CD cover in passing at a Target. I wondered what she looked like, but I didn’t take the further effort to investigate, um, further, like by simply flipping over the case.
I didn’t think much about the picture at the time. It only reminded me of how they made Alanis Morissette mysterious with quick cuts (which seem slow nowadays) in her video for “You Oughta Know.” (It’s so Nineties it’s hilarious.)
When I finally saw the video, that’s when the cringe hit me. Could it be? Would they?
One of my biggest pet peeves in the world is what I’ve come to collectively call: Marketing. It’s not just about the corporations anymore (though in this case it is). I hate being sold to, and if you’re a poser, you’re a loser (my lame t-shirt slogan… I bet I could make a shitload off selling it to posers, though). I try to associate myself with real people for this very reason. In fact, I think this whole country would be a whole lot better place if people weren’t afraid to be who they really are, and if they don’t know who they are, I’d hope that they could enjoy the ride of trying to figure that out.
Anyhooptyhoo, I find Sara attractive. I’m a sucker for the chanteuses as it is, and it makes me mad that the marketers of this world (particularly her label), may not have. They thought she might not sell if the front and back covers were reversed. These are my own interjections, of course, but this is the same label she directed the song at. They wanted her to write a catchy pop love song to sell to the masses, and in response, her inner cringe produced a massive hit.
And what prompted all this old news to get dragged up? Not as old news that’s become new news due to any upcoming DVD release.
I felt the cringe when the original posters came out, and I don’t think it was just because they’re not even in the slightest least bit funny…